![]() ![]() This allowed the store to grow rapidly: at one point, there was a new Blockbuster opening every 17 hours. Soon after that, Blockbuster began buying out small video rental stores and converting them into Blockbusters. From there, a star was born, and a year later, 20 more Blockbusters would open. But the biggest, and most important to Blockbuster's success, element was the inventory database that Cook created that made checking in and out videos much easier than other video rental stores. What made that first Blockbuster store different from the other small video rental stores were a few simple key elements: a larger movie selection, staying open till midnight, and he put the movies right out on the shelves rather than behind the counter. The first Blockbuster would open its doors a decade later in 1985 - a time when cassette tapes were finally getting cheaper - in Dallas, Texas by a man named David Cook. This was all until stores began popping up in the mid-70s that would buy these movies and sell them to consumers for as little as 99 cents. The only issues was that they charged about $100 for one VHS movie, believing that was a reasonable price, considering how much money they'd lose by allowing someone to watch movies at home. ![]() Before video rental stores like Blockbuster existed, movie studios had decided they would sell movies directly to consumers. There was a time when people thought Blockbuster was going to be around forever like McDonald's. ![]()
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